PRESS

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Here you will find our press releases and publications, as well as information about our media events.

OUR LATEST PRESS RELEASES

  • Eriba’s wide-ranging brand transformation continues with the relaunch of its website

    Camping has become a fashionable topic in recent years, with a growing appeal to a younger target group. To take account of this development – and to present Eriba as an open and modern brand in an industry that was previously perceived as rather traditional – the Munich-based “Hirschfänger” agency began revamping the caravan manufacturer’s brand message in 2020. This transformation has now been systematically continued via the relaunch of the company’s website.
  • New digital and trade fair strategy

    The Erwin Hymer Group and thus also Hymer GmbH & Co. KG with its HYMER and ERIBA brands is increasing its emphasis on new digital and live formats in place of appearances at traditional trade fairs. For the two key shows in particular - Caravan Salon Düsseldorf and CMT Stuttgart - this means the whole Erwin Hymer Group will aim for representation there every two years from now on.
  • Eriba Nova 590: innovative bodywork meets a generous feeling of space

    The Eriba Nova 590 in the two model lines "Trend" and "Ambience" is now available in retail. As part of the popular Nova series it is characterised by an innovative CLIMADUR body shell design with outstanding insulation values as well as the Nova characteristic curves. Layout 590 also offers plenty of storage space, a large kitchen unit, a spacious rear bathroom with convenient separate shower and a comfortable seating area.
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